Gary Prouk, a Canadian advertising icon, died on March 7, 2013.
In Canada, CIL created paint chip names for men, like ‘dark beer’ and ‘bacon.’
Reason Partners picked up a bronze in Integrated Campaign for CIL Paints’ “Paint Chip Names For Men."
Very often, when asked where it is best to start playing Board games, answer that the best Carcassonne and Settlers of Catan nothing (well, almost nothing).
Would your guy be more likely to pick up a paint brush if he could choose a color called Beer Foam? Or Mo Money?
How would you like to paint your bedroom Beer Foam white or 5 O’Clock Shadow gray?
Sometimes, all a product needs is a new name.
CIL adds paint-colour collection aimed at men.