In Canada, CIL created paint chip names for men, like ‘dark beer’ and ‘bacon.’
Reason Partners picked up a bronze in Integrated Campaign for CIL Paints’ “Paint Chip Names For Men."
Would your guy be more likely to pick up a paint brush if he could choose a color called Beer Foam? Or Mo Money?
How would you like to paint your bedroom Beer Foam white or 5 O’Clock Shadow gray?
Sometimes, all a product needs is a new name.
CIL adds paint-colour collection aimed at men.
The paint chip station in your local hardware store is no longer a feminine domain.
Real men don’t buy paint with enticing names like Fairytale Green or Butterscotch.